Our Story

We Turn Ambition
Into Legacy

Founded in 2018, NovaCast & Co. is a talent agency built by creators for creators. We represent live streamers and digital content creators across gaming, entertainment, and lifestyle — with full transparency and zero hidden fees.

Our Mission

Built to Serve
the Creator Economy

Live streaming and content creation are now among the most lucrative career paths in digital media. Yet most creators lack the industry connections, legal expertise, and brand relationships needed to unlock their full potential.

NovaCast & Co. bridges that gap — acting as a full-service management partner, not just a middleman. We negotiate deals, protect creator rights, and build long-term careers from the ground up.

Team collaboration
200+
Creators Represented
$18M
Deals Closed
6
Years in Market
40+
Brand Partners
What We Stand For

Our Core Values

🤝

Transparency First

No hidden fees, no lock-in clauses, no surprises. Every deal is disclosed in full. Our commission structure is set at industry-standard 10–15% and never deviated from without your consent.

⚖️

Creator Ownership

You own your content, your channel, and your brand. We act as your business partner — not your employer. You can exit agreements at any time with 30 days' notice, no penalties.

🌍

Global Reach

Our network spans North America, Europe, and Asia-Pacific. Whether you stream in English, Spanish, or Japanese — we have the connections and the expertise to find the right brands for your audience.

📈

Results-Driven

We only succeed when you do. Every strategy we recommend is tied to measurable outcomes — follower growth, revenue targets, deal volume. We track everything and report to you monthly.

🛡️

Legal Protection

Our in-house legal team reviews every agreement before you sign. We catch bad clauses, negotiate better terms, and ensure your rights are protected in every partnership.

💡

Long-Term Thinking

We don't chase one-off deals — we build careers. Every brand partnership is evaluated for long-term brand fit, audience alignment, and reputational impact, not just payout size.

Our Journey

How NovaCast Was Built

2018

Founded in New York

NovaCast & Co. was founded by a small team of former esports managers and entertainment lawyers who saw the explosive growth of live streaming and recognised the gap in professional creator representation.

2019

First 50 Creators Signed

We closed our first major gaming peripheral deals and signed our first 50 talent clients, establishing relationships with brands across the gaming, lifestyle, and tech sectors.

2021

European Expansion

Opened our London and Berlin offices to serve the rapidly growing European streaming market. Added multilingual deal-making capabilities and regional brand partnership teams.

2022

$10M in Creator Deals Closed

Crossed the milestone of $10M in total brand deals negotiated on behalf of our creators. Expanded our service offering to include content strategy and full revenue optimisation consulting.

2024

200+ Creators Worldwide

Today, NovaCast & Co. represents over 200 creators across 28 countries, with a cumulative audience of more than 50 million followers. We continue to grow our roster with a focus on quality over quantity.

Join the Roster

Ready to Build
Something Real?

No minimum follower count required. We evaluate potential, passion, and commitment — not just current numbers. Apply today and our team will review your profile within 48 hours.

Apply as Streamer → See Our Services